Schema markup in Webflow is a powerful tool that can significantly enhance your website's SEO by making it easier for search engines to understand your content. In this guide, we'll walk you through the steps to add schema markup to your Webflow site, using a simple example to get you started.
Part 1: Adding Schema Markup to Your Webflow Website
Understanding Schema Markup
Schema markup is a form of microdata that you can add to your website’s code to provide additional information to search engines. This structured data helps search engines like Google better understand the content of your web pages, which can lead to enhanced search results, such as rich snippets.
Generating Schema Markup
Before we dive into the implementation, you'll need to generate your schema markup. You can use the TechnicalSEO Schema Markup Generator to create structured data that suits your needs. Simply choose the type of schema you want to implement, fill out the necessary fields, and generate the code.
Adding Schema Markup to the Project Settings
If the schema markup applies globally across your website, you can add it to your Webflow project’s custom code settings.
- Access Project Settings: In Webflow, go to your project settings.
- Navigate to the Custom Code Section: Find the section where you can add custom code.
- Paste the Schema Markup: Insert the generated schema code into either the head or body section. Since the schema is in JSON-LD format, it doesn't matter where it's placed—both locations will work effectively.
- Save and Publish: Save your settings and publish your website.
Adding Schema Markup to Individual Pages
For schema markup that is specific to certain pages, follow these steps:
- Go to the Specific Page: Open the page where you want to add schema markup.
- Enter the Page Settings: Navigate to the custom code section within the page settings.
- Insert the Schema Markup: Paste your schema code, either in the head or body section. The placement won't affect how search engines process it.
- Save and Publish: Save the changes and republish the page.
Part 2: Adding Schema Markup to Webflow CMS Pages
Why Use Schema Markup with CMS?
Using schema markup on your CMS pages allows you to dynamically insert structured data, which can be highly beneficial for blogs, product pages, or any content-driven site. This not only boosts SEO but also makes your content more accessible and engaging.
Steps to Implement Schema Markup on CMS Pages
- Create Your CMS Template: Start by setting up your CMS template within Webflow.
- Insert Schema Markup: Go to the custom code section for the CMS template.
- Replace Static Fields with CMS Fields: For each piece of data in your schema, replace static content with dynamic CMS fields. This ensures that each page generated from this template will have its own unique structured data.
- Publish the CMS Pages: Once you've added the schema to the template, publish your CMS pages to see the schema in action.
Bonus: Advanced Schema Markup for Multiple Input Fields (e.g., FAQs)
In some cases, such as when you have multiple input fields like FAQs, you may encounter situations where some fields are left empty on certain pages. If these empty fields are included in the schema markup, they can lead to incomplete or inaccurate structured data being displayed.
To handle this, you can use custom code to dynamically remove any FAQ entries that are empty before the schema markup is injected into the page. This ensures that only valid and complete FAQs are included in the schema, which helps maintain the quality of your structured data.
Example Scenario: Adding FAQ Schema Markup
Let's say you have an FAQ section on your CMS page with multiple questions and answers. Some of these questions and answers might be left blank on certain pages. Here's how you can use custom code to ensure only complete FAQs are included in the schema markup.
HTML Structure:
<div class="faq-item" data-question="insert question from cms" data-answer="insert answer from cms">
<div class="upper-part">
<p class="faq-question">What is Webflow?</p>
</div>
<div class="lower-part">
<p class="faq-answer">Webflow is a web development platform...</p>
</div>
</div>
<div class="faq-item" data-question="insert question from cms" data-answer="insert answer from cms">
<div class="upper-part">
<p class="faq-question">How does Webflow work?</p>
</div>
<div class="lower-part">
<p class="faq-answer">Webflow allows you to design and develop websites...</p>
</div>
</div>
Custom Code:
<script>
document.addEventListener('DOMContentLoaded', function() {
var faqSchema = {
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": []
};
// Loop through all FAQ items
document.querySelectorAll('.faq-item').forEach(function(item) {
// Get the question and answer values from the data attributes
var question = item.getAttribute('data-question') || '';
var answer = item.getAttribute('data-answer') || '';
// Only add to schema if both question and answer are not empty
if (question.trim() && answer.trim()) {
faqSchema.mainEntity.push({
"@type": "Question",
"name": question.trim(),
"acceptedAnswer": {
"@type": "Answer",
"text": answer.trim()
}
});
}
});
// Only add schema script if there are valid FAQs
if (faqSchema.mainEntity.length > 0) {
var script = document.createElement('script');
script.type = 'application/ld+json';
script.textContent = JSON.stringify(faqSchema, null, 2);
document.head.appendChild(script);
}
});
</script>
Explanation:
- Dynamic Content Handling: This script dynamically checks each FAQ item for content. If both the question and answer fields are filled out, it adds them to the schema. If either is empty, it skips that item, ensuring no incomplete data is included in the schema markup.
- Efficient Schema Injection: The script only injects the schema into the page if there are valid FAQ entries, avoiding any unnecessary or empty schema data.
This advanced technique helps you maintain accurate and clean schema markup across all your pages, which is crucial for SEO and ensuring that search engines can properly interpret your content.
Conclusion
Adding schema markup to your Webflow site is a straightforward process that can significantly improve your site's visibility in search engine results. Whether you're adding schema globally or on a page-by-page basis, the steps outlined in this guide will help you implement structured data effectively.
Start optimizing your Webflow website today by integrating schema markup, and watch your SEO performance improve!
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